Creating eye-catching, impactful content is the most fundamental part of holograms.
This can be from simple projections to detailed real-time data – and anything in-between.
To secure a projection with the maximum holographic visual impact is a creative process, exploring how best to present the product or service, while mixing in key messages and USPs.
Hologram animations can either be stand-alone – i.e. they appear in the empty display unit with no other material present – or can they take place around a physical product placed within the unit. (For example, a small-scale model or an actual product unit can be placed in the display unit – and a range of accessories and visual effects can be projected on to the unit by holographic means).
For a truly unique experience, it is important to also make use of sound effects, lighting levels (e.g. where the LED lighting in the unit is varied to embed the hologram into the viewing space) and special effects such as light rays, particles, moving text and rich imagery can also be added.
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Where we have previously supplied clients with flat-screen animations, various options exist to repurpose this material for hologram display – as well as saving money, this also provides consistency between different elements of a client’s marketing material.